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e-Learning Lingo Podcast #36-Market Basket Analysis

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Announcer: The e-Learning Lingo Podcast.

Mary Kay Lofurno: Hello, this is Mary Kay Lofurno, Marketing Director here at SyberWorks, and welcome to the 36th episode of the e-Learning Lingo Podcast series.

Last week, Dave Powell defined “raster graphic.” This week, Dave will discuss a tool used in performance management, market basket analysis. So I ask you, do you know your e-Learning Lingo?

[theme music]

Mary Kay: Hi, Dave. Tell us about market basket analysis.

David Powell: Market basket analysis is a modeling technique that helps companies predict future customer purchases by examining their current baskets. It is often used to analyze online purchasing patterns and is based on the theory that if a customer buys a certain group of items, they may be more or less likely to buy similar or related items.

Mary Kay Lofurno: Dave, thanks a lot. Have a great afternoon.

David Powell: You, too. Talk with you soon.

Mary Kay Lofurno: This is Mary Kay Lofurno, Marketing Director at SyberWorks. Thanks for listening to the 36th episode of the e-Learning Lingo Podcast. This week, Dave Powell discussed the tool 'market basket analysis.' The Episode 36 podcast audio and transcript will be posted on the e-Learning Lingo Podcast blog.

Next time on the e-Learning Lingo Podcast, we will discuss a term used in learning theory. Until then, have a great week.

Announcer: SyberWorks Podcast. Learn any time, any place.


SyberWorks, Inc.
411 Waverley Oaks Road
Building 3, Suite 319
Waltham, MA 02452

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